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ARCHIVES FOR RICHCOURSES.COM

VOL. 3 EXTERNAL ORGANIZATIONAL 

COMMUNICATION [EOC]

(6 COURSES)

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Focus: Theory and practice of communicative relationships with, and concerning, companion animals (pets)

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Sample Isssues:

  • Cultural foundations of pet care.

  • Functions of pets in/out of families.

  • Pets and shelters.

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Teaching Innovation(s): Teams apply learned material to work with actual organizations in pet adoption sector, leading to a 5-level model of transgressive teaching/learning.

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Focus: Competitive cheerleading examined as complex system of types of eoc.

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Sample issues:

  • Title IX provisions for female athletics.

  • Cheerleading injuries.

  • Cultural stereotypes about cheerleaders.

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Teaching innovation(s): Simulation of scandal involving cheerleading team, coaches, and university administrators. 

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Focus: Delves into the arguably co-dependent relation between terrorism and media.

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Sample issues:

  • Terrorism and media agenda setting.

  • Audience as vital aspect of media coverage of terrorism.

  • Psychology of terrorism and violence.

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Teaching innovation(s): Simulation of media coverage of a planned terrorist attack that is known about in advance.

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Focus: Role of organizations in financing feature films.

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Sample issues:

  • Film in domestic vs. international markets.

  • Film and new media.

  • Product placement.

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Teaching innovation(s): Simulation of three entities during awards season for controversial film (dealing with black identity). â€‹

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Focus: Introduces the massive cultural and financial impact of fantasy football.

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Sample issues:

  • Legal status of fantasy football.

  • Psychological qualities of fantasy football fans.

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Teaching Innovation(s): Student teams are placed in a futuristic world where betting is done on contests resembling the video game "Painkiller," but populated by players from the "Hunger GAmes" films. 

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Focus: Familiarize students with the various ways people practice external organizational communication (EOC), or how organizations organizations represent themselves outside its boundaries. 

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Sample issues:

  • "Classic" EOC types: advertising, marketing, public relations, and sales.

  • New kids on EOC block: crisis management, government relations/lobbying, media relations.

  • Beyond theory: creativity in practice of EOC.

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Teaching Innovation(s): Performance of scripted crisis scenes from episodes of tv dramas, first as presented on television, then as altered by applying learning material from readings and lectures. 

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