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ARCHIVES FOR RICHCOURSES.COM
VOL. 3 EXTERNAL ORGANIZATIONAL
COMMUNICATION [EOC]
(6 COURSES)

Focus: Theory and practice of communicative relationships with, and concerning, companion animals (pets)
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Sample Isssues:
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Cultural foundations of pet care.
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Functions of pets in/out of families.
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Pets and shelters.
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Teaching Innovation(s): Teams apply learned material to work with actual organizations in pet adoption sector, leading to a 5-level model of transgressive teaching/learning.




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Focus: Competitive cheerleading examined as complex system of types of eoc.
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Sample issues:
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Title IX provisions for female athletics.
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Cheerleading injuries.
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Cultural stereotypes about cheerleaders.
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Teaching innovation(s): Simulation of scandal involving cheerleading team, coaches, and university administrators.





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Focus: Delves into the arguably co-dependent relation between terrorism and media.
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Sample issues:
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Terrorism and media agenda setting.
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Audience as vital aspect of media coverage of terrorism.
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Psychology of terrorism and violence.
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Teaching innovation(s): Simulation of media coverage of a planned terrorist attack that is known about in advance.

Focus: Role of organizations in financing feature films.
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Sample issues:
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Film in domestic vs. international markets.
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Film and new media.
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Product placement.
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Teaching innovation(s): Simulation of three entities during awards season for controversial film (dealing with black identity). ​




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Focus: Introduces the massive cultural and financial impact of fantasy football.
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Sample issues:
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Legal status of fantasy football.
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Psychological qualities of fantasy football fans.
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Teaching Innovation(s): Student teams are placed in a futuristic world where betting is done on contests resembling the video game "Painkiller," but populated by players from the "Hunger GAmes" films.




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Focus: Familiarize students with the various ways people practice external organizational communication (EOC), or how organizations organizations represent themselves outside its boundaries.
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Sample issues:
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"Classic" EOC types: advertising, marketing, public relations, and sales.
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New kids on EOC block: crisis management, government relations/lobbying, media relations.
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Beyond theory: creativity in practice of EOC.
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Teaching Innovation(s): Performance of scripted crisis scenes from episodes of tv dramas, first as presented on television, then as altered by applying learning material from readings and lectures.




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